Steam Wishlist Ad Campaign ROI Calculator
A quick calculator to sanity-check whether your Steam wishlist ad spend is likely profitable once you account for refunds, platform fees, and acquisition cost.
Insights & Resources
Part blog, part therapy. Here is where I share case studies, resources, tools and learnings from business and life. Hopefully you'll get some value out of something here.
Latest Insights & Resources
game-marketing Steam Wishlist Ad Campaign ROI Calculator
A quick calculator to sanity-check whether your Steam wishlist ad spend is likely profitable once you account for refunds, platform fees, and acquisition cost.
retrospectives The All-Time Favourite Campaign I’ve Worked On
A behind-the-scenes look at a Fox Movies activation I worked on for The Martian DVD release—built around a real-world habitat at Circular Quay and an early-era livestream that helped bring the story to life.
startups What I Learned From My First Startup: Startups. Hard.
A candid post-mortem of my first startup, MyShout—what worked, what didn’t, and what I learned about marketplaces, retention, partnerships, and cofounders.