How One Cold Email Generated $200K
In December 2024, I sent one cold email that resulted in a $200,000 contract. This isn't about luck - it's about a systematic approach you can replicate.

Real case studies, experiments, and learnings from the trenches
In December 2024, I sent one cold email that resulted in a $200,000 contract. This isn't about luck - it's about a systematic approach you can replicate.
After working with 12 startups as a fractional CMO, I've developed a repeatable 90-day playbook that consistently delivers results.
I ran 47 growth experiments last year. 37 failed. These 10 didn't - and they generated $1.2M in new revenue.
After sending 10,000+ LinkedIn messages, I've cracked the code on what actually gets responses. Here's the exact strategy.
We hit $1M ARR spending exactly $0 on marketing tools. Here's the exact stack we used and how to replicate it.