For Game Studio Founders & Leaders Launching in the next 3-6 months
I fix wishlist quality, optimise marketing spend, and maximise community growth for game launches.
Over 20,000 games launched on Steam in 2025 with a median revenue of just $318. I help you use Community-Led Growth to build a community that compounds wishlists and turns into Day 1 sales.
No generic advice. No up-front costs. You get a custom strategy and actionable launch plan in 60 minutes.
Games I've Worked With
You Have a Great Game. But the Market is Brutal.
You have the vision. You have the dev team. But if you're launching in the next 3-6 months, you're facing three massive hurdles:
1. The "Dev vs. Marketing" Tug-of-War
You wake up knowing you should be posting content or building community, but the game needs you. Every hour you spend "marketing" feels like you're neglecting the build. It feels impossible to do both well, so marketing usually gets pushed to "tomorrow"—and tomorrow never comes.
2. The Marketing "Black Hole"
You know you need visibility, but paid ads don't seem to generate ROI, and even mid-tier influencers are asking for thousands of dollars. It feels like gambling with your studio's runway, and you're terrified of burning cash for "vanity metrics" that don't actually sell copies.
3. Will those Wishlists Even Convert?
You work hard to get a spike of wishlists from a festival or a post, but then the silence creeps back in. You worry that by the time you actually launch, all those excited players will have moved on to the next shiny object. It feels like you're constantly trying to keep a fire lit in a storm, watching your hard-earned community drift away while you finish the game.
Stop Chasing Audiences. Start Building Your Community.
This is the exact 3-Phase Playbook I use to launch games through Communtiy-Led Growth:
The Build & First Beat
Goal: Scrape, hustle, and earn your "First 1,000" members
We start at zero and use every lever—from targeted paid ads to guerrilla community posting—to build our initial community. Then, we launch your First Playtest Beat: a timed, exclusive event designed to validate your core hooks and identify the "Super Fans" who will lead the charge in Phase 2.
The Rhythm (Monthly Beats)
Goal: Compounding Growth via Regular Scarcity Events
We turn development into a marketing engine. We run monthly playtest beats with a strategic twist: we revoke the keys after every event. This scarcity turns gameplay into an occasion, forcing players to clear their schedules. During these pulses, we start sourcing creators organically and incentivize the specific UGC and challenges that market the game for you, building a rhythmic crescendo toward a major festival event.
The Launch Sprint
Goal: Maximize Conversion & Momentum
We launch while the iron is hot. Timed to capitalize on recency bias from the major festival event, we mobilize your army of creators, playtesters, and Discord members to review, stream, and buy on Hour 1. This coordinated strike is designed to trigger the Steam algorithm, ensuring you launch with a roar, not a whimper.
Why Community-Led Growth?
Players today are skeptical of ads but trust their friends. They don't want to be "marketed to"; they want to be part of the journey. Community-Led Growth invites them inside the development process, turning passive observers into invested partners who will promote your game, create content, and maximize your sales come launch day.
This is the exact strategy I used to help:
- One game hit $500,000+ in revenue.
- Another title scale from 0 to 2,000 DAUs in just 6 weeks.
- Secure a partnership with Xsolla.
"Who is this guy?"
I'm not a large agency with 50 interns managing your account. I'm a founder with a diverse skillset and a growth marketing spike, looking to add value in the games industry during this challenging time.
I've built a few businesses and startups in my time, including having gone through the process of trying to build a game, trying to get a publisher, and launching.
I know the challenges you go through, which is what led me to building solutions to help studios succeed.
I Partner With You to Scale Your Game and Studio.
I don't just "advise"—I help you handle the most challenging part of your game launch: execution. I work hands-on across the entire marketing stack—from strategy and ad buying to community management and content creation—helping you position your game for the best possible chance of success. You'll get the most value out of me if you are a:
- Studio needing a dedicated marketing lead to plug into their dev team or lead juniors (with a marketing budget to allocate).
- Self-Publishing and wanting to turn your game and studio into a sustainable business.
- PC/Console Dev ready to start marketing 3–6 months before launch.
(Not a perfect fit? Reach out anyway. If I'm not the right match for your studio size or genre, I can recommend other vetted marketers or tools that might be.)
Get Your Community-Led Launch Plan, Free.
Most agencies want a retainer before they show you the plan. I do it backward. Let's hop on a call. We'll look at your game, your timeline, and your goals. Afterward, I will send you a custom Launch Roadmap specifically for your title.
If you like the plan, we can work together to execute it. If not, the strategy is yours to keep.
Get Your Free Launch RoadmapFAQ
No. In fact, starting earlier in the development cycle (around Alpha phase) is better. It allows us to build the feedback loop early, making players feel invested in the development process. Waiting until the game is "done" usually means you've waited too long to build a community.
I typically focus on PC/Console titles that have "community potential"—games with depth, replayability, or strong genre hooks (e.g., Strategy, Sim, RPG, or unique Indies). While this community-led growth approach works for games outside of this, I find I add the most value to PC and Console games.
I plug directly into your team as your Marketing Lead. That means I handle the execution: setting up your tracking infrastructure, managing your ad campaigns, organizing playtest events, briefing creators, and engaging with your Discord community. I don't just "advise"—I do the work.
How long is a piece of string? What I can guarantee is a process that maximizes your probability of success. We set targets based on your genre benchmarks and budget, and we track metrics relentlessly to ensure we aren't burning cash on empty metrics. For example, your expectations would be very different if you're spending a million dollars on marketing vs. a thousand.
I typically work from $1,000 USD/month up to $10,000, depending on scope, which we'll figure out when we do your custom launch plan. The average is in the $2,000–$3,000 range atm.